The Soda Academy

From the Managing Editor

Chris Buettner, Managing Editor and Executive Director, SoDA

Welcome to the Volume 1, 2015 edition of The SoDA Report.

We are extremely proud of the growth and development of our biannual trend publication. We’re also humbled by the positive industry feedback we’ve received regarding the quality of our editorial content and the value of our annual Digital Outlook Research Study - conducted in partnership with Econsultancy.

Our readership has continued to flourish. Over the last 12 months, The SoDA Report has garnered almost 330,000 views and downloads between the SlideShare and responsive ( versions of the publication.

The editorial theme for this year’s report is Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players. 

I want to thank Barcelona-based SoDA member, Vasava, for translating our editorial theme of Spurring Positive Change (and leaving behind that which no longer serves you) into a striking visual metaphor for the cover of this edition.

In this edition and throughout 2015, we’ll explore this topic through the lens of industry leaders who are creating the future of marketing and digital experiences.

To become a subscriber of The SoDA Report, please email SoDA and we’ll make sure you have priority access to the release of upcoming editions. We hope you enjoy this issue and, as always, we welcome your feedback, ideas and contributions for future editions.

Chris Buettner
Managing Editor and Executive Director, SoDA