The Soda Academy

The SoDA Report Team and Partners

Content Development

Chris Buettner
Managing Editor of The SoDA Report

SoDA Executive Director

After a career on the digital agency and publisher side that spanned 15+ years, Chris Buettner now serves as Managing Editor of The SoDA Report. He is also the Executive Director of SoDA where he is charged with developing and executing the organization’s overall strategic vision and growth plan. And with roots in journalism, the transition to lead SoDA has been a welcome opportunity to combine many of his talents and passions. After living in Brazil and Colombia for years, Chris is also fluent in Spanish and Portuguese and is an enthusiastic supporter of SoDA’s initiatives to increase its footprint in Latin America and around the world. Chris lives in Atlanta with his wife and two daughters.

Editorial Team

Sean MacPhedran, Industry Insider

Group Planning Director, Fuel

Sean is Group Planning Director at Fuel (based in Ottawa, Canada), where he currently works with clients including McDonald’s Europe, Nokia, Mattel and Lucasfilm. He specializes in youth marketing, entertainment & game development, and the incorporation of pirates into advertising campaigns for brands ranging from Jeep to Family Guy. Outside of Fuel, he is co-founder of the Ottawa International Game Conference, managed the category-free Tomorrow Awards and spent a good deal of time in the Mojave Desert launching people into space at the X PRIZE Foundation. They all came back alive.

Rob Thorsen, Modern Marketer

Managing Director, Big Spaceship

As Managing Director, Rob oversees the development of Big Spaceship’s client relationships and the disciplines of the agency that drive them. Equal parts relationship builder and creative contributor, Rob brings over 15 years of agency building expertise to the agency. His work includes launching Unilever’s AXE at BBH NY, joining Mother NY as it’s first strategist stateside, to leading several flagship accounts at BBDO NY. When not in the office, Rob is either chasing down his two children with his wife, Sarah, or chasing after cyclists he so desperately tries to keep pace with. Also, he is from the Great State of New Jersey.

Emily Wengert, Talent

Group Vice President UX, Huge

Emily Wengert leads the UX team in the Brooklyn office. Her emphasis on UX strategy pairs her with clients looking for genuine innovation and impeccable execution. Since joining Huge 6 years ago, Emily has successfully collaborated with some of Huge's largest clients, including Google, Gucci, Target, Loblaws and Reuters. With a particular focus on the intersection of physical and digital, Emily specializes in digital engagement in commerce, restaurants and other social spaces. For her work, she has received an OMMA Award and been honored at the Webby Awards. Emily received a BA in English from the College of William and Mary.

Zachary Jean Paradis, Tech Talk

Director Innovation Strategy, SapientNitro

Zachary Jean Paradis is an innovation strategist, professor and author obsessed with transforming lives through customer experience. He works at SapientNitro, teaches at the Institute of Design and lives in Chicago. Zachary works with companies to become successful innovators by utilizing “experience thinking” as a strategic asset manifested in better offerings, flexible process, and open culture. He works with start-ups and Fortune 1000 companies as diverse as Chrysler Auto Group to Target, Hyatt Hotels to John Deere, M&S to McLaren, and SAP to Yahoo! evolving service and product experiences across digital and physical channels.

Pauline Ploquin, Advocacy

Chief Relationship Officer/Partner, Struck

With a background in communications and nearly 20 years in the creative industry, Pauline has mastered the art of left brain/right brain integration.  As CRO, she is focused on developing satisfying relationships for Struck including current accounts, strategic partnerships and attracting new clients.  Previously Pauline held the title of COO and she led the efforts to develop operational and strategic alignment for Struck.  For the past few years that has meant evolving Struck’s offerings to deliver client-satisfying solutions. She holds a Master’s Degree in Political Science from La Sorbonne, Paris and a degree in Communications from UCLA.

Kate Richling, SoDA Showcases

VP of Marketing, Phenomblue

As Phenomblue’s Vice President of Marketing, Kate Richling oversees the agency’s marketing and social media outreach, as well as its inbound marketing efforts. Previously, Richling worked in public relations, creating and executing strategies for institutes of higher education and Blue Cross Blue Shield, as well as providing social media counsel to various non-profit organizations.

Jennifer Tucker, Continuity Editor

Strategy Director, Deepend

As Strategy Director for award-winning digital agency Deepend, Jen uses her 10+ years of experience in transforming high profile brands and organization from traditional communication to digital platforms and helping them bridge the gap between creating something which is innovative and engaging but delivers results.

Along with her 10+ years experience on both client and agency side, Jen also holds a BA and Masters degree in Strategic Communications from the University of Sydney.

Jonathan Butler, Continuity Editor

Strategy Director, Deepend

With a background in both advertising and photography, Jonathan thrives when he combines his love of all things visual with creative and strategic thinking. As the Engagement Coordinator at Deepend, his role primarily involves liaising, researching and coordinating all departments in preparation for new business proposals. He also works in the strategy department, contributing to initiatives such as Deepend INDEPTH and conducting market research. Jonathan’s written and photographic work has been featured in both international and local print and online publications.

The SoDA Report Production Team

Lakai Newman, Head of Production
Jessica Ongko, Designer

The responsive version of The SoDA Report was developed with a variety of solutions from the Adobe Creative Cloud.

  • Adobe Creative Cloud


    Lead Organizational Sponsors

  • Adobe
  • Microsoft

    Cover Design

  • Vasava
  • Web Development

    Rain Agency
  • Data Graphics Provided By

  • Content/Production

    SoDA - The Digital Society
  • Research Partner


The opinions and viewpoints expressed in the articles in this publication are those of the authors, and do not necessarily represent or reflect the opinions or viewpoints of SoDA.