Trends in AR, VR, & Mixed Reality

Welcome to this special edition of the SoDA Report on Trends in AR, VR, & Mixed Reality, developed in partnership with Microsoft.

As devices become more powerful and capable of creating higher quality visuals, AR and VR are becoming increasingly sophisticated. Within this special report, leaders from the SoDA community dive into the current and future state of AR, VR and Mixed Reality. Read as they share their latest project work and dive into the methods, mindsets and capabilities that enable them to succeed in a world where creative, design, technology and customer experience are immersive and inseparable.


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Design Systems

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Trends in Personalization