Liptember Campaign Fundraiser

Liptember is a not-for-profit organisation that supports better mental health outcomes for women, raising millions of dollars every year. How? Put on some bright lippy to make a statement for women’s mental health in September.

For VERSA. their strategy was defined by helping Liptember achieve both of these things. They chose Raisely as a platform, as it gives their client the most control over the site and updates, all in a free platform with an optional donor fee. 

Raisely supports the ability to sign up, donate, create teams and share. Liptember's supporters now had new ways to engage in the cause.

Creative & Design

VERSA’s designers took the Liptember brand and brought it to life digitally. 

Liptember’s social campaign was linked to the site by keyword tagging #liptember, which would share it to the landing page. The solution VERSA created is a platform for campaign content, donations and teams, and social community of people rocking lippy for Liptember.

Technology & Development 

Raisely was chosen as a platform to allow the client flexibility and to increase donation percentage. 

Working closely with the Raisely development team, VERSA built upon the donor management system, leveraging its flexible architecture to make donations, profile creation and team management a unique and enjoyable experience for both donors and content managers.

After the website had launched, Liptember was featured on Raisely as a website that was doing everything right, pushing the templates within the platform whilst still delivering a highly responsive user experience.