Welcome to the SoDA Report. We publish industry perspectives and benchmarking research for agency leaders who imagine and create the future of digital experiences.

Explore our past reports here:

SoDA Report Archive
Human-Centered Design 2024
Human-Centered Design 2024

in partnership with UserTesting

SoDA Report and Digital Outlook 2023
SoDA Report and Digital Outlook 2023

developed in partnership with Forrester

Modern Talent Landscape 2022
Modern Talent Landscape 2022

in partnership with Deltek

The Global Agency Landscape 2022
The Global Agency Landscape 2022

in partnership with Productive

Digital First, Digital Fast
Digital First, Digital Fast

in partnership with Contentful

The Next Agency Model
The Next Agency Model

in partnership with Deltek

SoDA Report and Digital Outlook 2020
SoDA Report and Digital Outlook 2020

developed in partnership with Forrester

The Future of the Agency Model
The Future of the Agency Model

in partnership with Deltek

Design Systems
Design Systems

in partnership with Adobe

Trends in AR, VR, & Mixed Reality
Trends in AR, VR, & Mixed Reality

in partnership with Microsoft

Trends in Personalization
Trends in Personalization

in partnership with Sitecore

Agency Operating Practices
Agency Operating Practices

in partnership with Deltek

Agency Metrics That Matter
Agency Metrics That Matter

in partnership with 10,000ft

Native Advertising
Native Advertising

in partnership with Google

The New Normal
The New Normal

in partnership with Deltek

The State of Agency Project Management
The State of Agency Project Management

in partnership with Workfront