The SoDA Report On is a series of white papers released in partnership with the industry's leading brands to conduct deep dives on a number of issues impacting the companies and people who are creating the future of marketing and digital experiences.

Explore our past reports here:

SoDA Report ON Archive
The Future of the Agency Model
The Future of the Agency Model

in partnership with Deltek

Design Systems
Design Systems

in partnership with Adobe

Trends in AR, VR, & Mixed Reality
Trends in AR, VR, & Mixed Reality

in partnership with Microsoft

Trends in Personalization
Trends in Personalization

in partnership with Sitecore

Agency Operating Practices
Agency Operating Practices

in partnership with Deltek

Agency Metrics That Matter
Agency Metrics That Matter

in partnership with 10,000ft

Native Advertising
Native Advertising

in partnership with Google

The New Normal
The New Normal

in partnership with Deltek

The State of Agency Project Management
The State of Agency Project Management

in partnership with Workfront

The State of Agency Workflow Management
The State of Agency Workflow Management

in partnership with Deltek