SoDA Report and Digital Outlook 2023

Welcome to the 2023 edition of the SoDA Report and Digital Outlook, developed in partnership with Forrester.

This year’s theme for the Report is Creative Destruction and The Making of New Myths.

Creative Destruction describes the way in which any dynamic and free system will inevitably and repeatedly disrupt itself. Most applied to the idea of free markets and innovation, creative destruction also captures a broader principle of transformative change—it may appear to be incremental and erratic when you’re in the thick of it; but there is, indeed, a different world on the other side.

We see this today in the way technology innovators remake stale categories and invent new ones. We also see it in our growing consciousness and responsibility for creating a more just, equitable and sustainable world. And we may see it even more intimately in our personal and professional lives as two years in relative isolation slowly reframes the ideas, values, priorities, and goals that sustain us.

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