Welcome to the SoDA Report. We publish industry perspectives and benchmarking research for agency leaders who imagine and create the future of digital experiences.

Explore our past reports here:

SoDA Report Archive
Agency Transformation 2024
Agency Transformation 2024

in partnership with Kantata

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Human-Centered Design 2024
Human-Centered Design 2024

in partnership with UserTesting

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SoDA Report and Digital Outlook 2023
SoDA Report and Digital Outlook 2023

developed in partnership with Forrester

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Modern Talent Landscape 2022
Modern Talent Landscape 2022

in partnership with Deltek

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The Global Agency Landscape 2022
The Global Agency Landscape 2022

in partnership with Productive

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Digital First, Digital Fast
Digital First, Digital Fast

in partnership with Contentful

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The Next Agency Model
The Next Agency Model

in partnership with Deltek

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SoDA Report and Digital Outlook 2020
SoDA Report and Digital Outlook 2020

developed in partnership with Forrester

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The Future of the Agency Model
The Future of the Agency Model

in partnership with Deltek

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Design Systems
Design Systems

in partnership with Adobe

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Trends in AR, VR, & Mixed Reality
Trends in AR, VR, & Mixed Reality

in partnership with Microsoft

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Trends in Personalization
Trends in Personalization

in partnership with Sitecore

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Agency Operating Practices
Agency Operating Practices

in partnership with Deltek

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Agency Metrics That Matter
Agency Metrics That Matter

in partnership with 10,000ft

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Native Advertising
Native Advertising

in partnership with Google

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The New Normal
The New Normal

in partnership with Deltek

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