SoDA Report and Digital Outlook 2020
Welcome to the 2020 edition of the SoDA Report and Digital Outlook, developed in partnership with Forrester.
“It’s going to be hard to think about the next 20 years when we’re in the middle of this disruption. It’s going to be hard to see that we are at the beginning of a new era of opportunity and relevance when we don’t even have visibility into our sales pipelines 2 months from now. This year, some of us will be focused on survival. Others on adaptation. And others on the auspicious timeliness and relevance of their particular specialization. We’ll all learn resilience. And when we come out on the other end, I suspect we’ll see that 2020 served to accelerate what Benedict Evans optimistically (encouragingly) called, The End of the Beginning. One need only imagine how quickly or effectively we would have adapted to this crisis without the digital technologies we now rely on to keep our work, family, social and civic lives stitched together.” (Tom Beck, Executive Director of SoDA)
