The SoDA Report 2023
Thank you for taking the time to explore the 2023 edition of The SoDA Report. If this is the first time you are reading an issue of The SoDA Report, welcome. If you are a returning reader, we’re deeply proud to continue a legacy of influential thinking from industry leaders around the globe.
Research Findings
The Global Digital Outlook from SoDA and Forrester was fielded in Q4 2022. This study collected data on spending trends, the adoption of emerging technology, and perspectives on the future of digital and evolving priorities for both brand marketers and agency leaders.
Editorials
To say that the last couple of years have seen ups and downs for brands feels like a bit of an understatement. By Peter Kang, Barrel
One of the biggest challenges for digital agencies is to communicate the ins and outs of their complex product to customers, throughout the sales cycle. By Jody Grunden, Summit CPA Group
CEOs, the ones I know, love spending time in the world of ideas. They’re in their happy place imagining a better future and crafting a compelling strategy to get there. By Josh Lowman, GoldFront
Many leaders across the design, product and marketing disciplines are trying to wrap their heads around Web3 and understand what it means for their brands. By Allie Dietzek, Siberia
There’s no slowing down the AI revolution, and industry players both big and small are scrambling to keep up. By Henry Cowling, Media.Monks
AI has exploded. From DALL-E to ChatGPT, you’ve surely heard a lot about its potential—and the uncertainty around it. By Kristin Cronin, DEPT®
As Head of People Operations at Reaktor’s Amsterdam community, I’ve seen burnout become a common part of modern-day work life. Outside work, my social circle is full of strong, skilled, and intelligent individuals. How come so many of them have gone through burnout – and why have I experienced it too? By Elina Andstén, Reaktor
Rarely does anyone deeply consider the experiences of those who can’t fully access products due to financial, geographic, mental, physical, or emotional reasons. By Timothy Bardlavens, Adobe Design
Who Do We Love?
SoDA would like to extend a massive thank you to our partners, colleagues, friends and co-conspirators in pursuit of digital excellence. The SoDA Report would not be possible without their contributions and unwavering support—intellectual, technical, creative, financial, emotional, spiritual and otherwise.