Where Human Creativity Meets Creative Automation
by Zach Perkins, AI Creative Technologist @ Adobe
Adobe Firefly Services and Firefly Custom Models empower creative teams to scale creative production without sacrificing craft. By integrating automation into creative workflows, Firefly Services becomes your creative partner taking on the quick production of brand-safe, on-style, and on-demand assets for delivery across channels while significantly reducing manual effort, time to market, and production costs. Creative teams can now spend their time to focus on strategy, ideation, storytelling, and the true creative work that drives meaningful impact. Below are a few example workflows designed to inspire you and your team as you explore new possibilities.
Scalable Image Processing for On-Brand Visual Consistency
Firefly Services helps to automate some of the most time-consuming steps in image production – from cropping and background removal to applying brand treatments like padding, color correction, and shadows. With human-in-the-loop automations helping to streamline these repetitive tasks, teams can maintain visual consistency across every channel while dramatically accelerating production timelines. The result: creative teams that have time to be, well, more creative.
How it works:
Start with your image set, then use the Expand Image API to automatically detect the main subject/focal point and resize to preset or custom specs. Follow with the Remove BG API to replace backgrounds with brand-approved images. Apply the Photoshop Actions API to add padding, scale the background, and apply a drop shadow for consistent, on-brand results.
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Automated 4K Image Creation for Brand-Consistent Visuals
Firefly Services allows teams to create large-format, high-quality, brand-aligned imagery through an automated workflow. When only low-resolution assets are available, producing consistent, on-brand visuals can be time-consuming and inconsistent. Firefly Services offers a human-in-the-loop automated process, generating new images at a minimum of 4K resolution that match tone, composition, and color. The result: scalable, visually consistent, and creatively elevated assets ready for digital, print, and large-format applications.
How it works:
Use the Firefly Generate Image API with Ultra Model 4 and Style Match to create a detailed, on-brand image. Then, apply the Photoshop Actions API to expand the canvas and use the Super Zoom neural filter to scale up to at least 4K resolution for large-format use.
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Streamlined Key Art Creation and Scaled Asset Delivery Through Firefly and Workfront Integration
Linking Workfront with your preferred DAM, Firefly, and Firefly Services creates an automated content supply chain from brief to delivery. What was once a fragmented process across multiple systems becomes a streamlined, scalable workflow that accelerates production and delivery of brand-approved content. These flows are fully customizable – enabling teams to automate copy updates and translations, retrieve on-brand assets, generate approved visuals, apply designs to templates, and distribute across channels. Integrating the Content Tagging API further optimizes asset organization, ensuring every approved output is efficiently labeled, discoverable, and ready for reuse. The result: faster go-to-market, consistent brand output, and scalable creative production that keeps pace with content demand.
How it works:
Create a campaign brief in Workfront with content and visual direction. The system pulls assets from the DAM and uses Firefly to generate any needed imagery. Copy is updated and applied to a Key Art Photoshop Template via Firefly Services API calls. After approval, designs are scaled, exported, and distributed. New assets added to the DAM are automatically tagged with the Content Tagging API for easy management and reuse.
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Multilingual Video Localization and Platform Adaptation Workflow
Firefly Services allows teams to adapt and localize video content through a human-in-the-loop automation flow that automatically transcribes, translates, dubs, and reframes assets. The result: multilingual, platform-ready videos faster and at scale.
How it works:
Start with a single video or audio asset; use Firefly Translate & Lip Sync API to automatically transcribe and/or translate that asset into multiple target languages then generate dubbed versions with synchronized lip movement. Leverage Reframe API to reframe each video into various aspect ratios optimized for different social platforms and use cases, and export the finalized outputs to a defined location for easy access and distribution. Click image to enlarge.
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Zach Perkins, Adobe
