Dear Readers,

Welcome to this special edition of the SoDA Report on a New Era for Creativity, developed in partnership with Adobe.

We’re excited to present this report as part of an ongoing series of in-depth explorations into the trends, technologies, and behaviors shaping the future of digital design.

The most forward-thinking studios are already using AI to redefine creative workflows and client collaboration. Instrument has embedded AI into its production process to accelerate prototyping and exploration; Athletics is experimenting with AI as a co-strategist, using it to interrogate brand narratives; and HUSH is blending generative tools into spatial and experiential design, pushing the limits of what creative environments can evoke.

Through a collection of essays and case studies, our members share real-world experiments, emerging models, and thoughtful provocations on how they’re using AI to shape the next era of creative work.

We’d like to extend our gratitude to Adobe for its partnership and continued support of the SoDA Report series. We hope this edition sparks new ideas and dialogue about how AI can elevate (not replace) the human imagination at the heart of creative practice.

Matt McCue, Guest Editor