Welcome to this edition of the SoDA Report on Agency Transformation, developed in partnership with Kantata.
Why Are Businesses Experiencing a Digital Transformation?
As the acceleration of the current digital business transformation pushes the boundaries of many traditional industries, companies are trying to adapt to retain their competitive advantage.
Why 2024 is the Year for Agency Transformation
In the fast-paced world of marketing and agency services, embracing change is non-negotiable. Transforming your agency's business processes might seem daunting due to the sheer effort and planning it requires, yet the risk of falling behind in an ever-evolving industry far outweighs the challenges.
Shifting Agency Priorities: The Crucial Role of Project Sentiment
In the dynamic and competitive world of agencies, navigating through economic uncertainties and evolving client expectations requires more than just delivering projects on time and within budget.
Measuring Success in Agency Operations: An Interview with DPDK’s Pim van Helten
An Interview with DPDK’s Pim van Helten.
Changing the Company to Change the World
In the last ten years, the world has changed – at breakneck speed.
Redefining Relationships to Deliver True Client Centricity
While many mid-size to larger agencies may say or think they have a client-centric operating model, it’s easy for that to get lost in internal processes and silos.
Team and Partners
The Society of Digital Agencies (SoDA) serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.
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Head of Production & SoDA Communications Manager
Lakai serves as SoDA’s Managing Editor and Head of Production for the SoDA Report, the organization’s trend publication featuring compelling research insights, global thought leadership, and award-winning project showcases.
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SoDA Brand & Production Designer
Since joining SoDA's Operations team in 2014, Jessica Ongko has been deeply involved with strengthening SoDA’s brand and visual identity while collaborating with agencies around the world to design and create publications, event signage, and both digital and physical assets related to the work of SoDA. Jessica serves as the Production Designer for the SoDA Report.
Kantata makes people-powered businesses more successful and productive. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus and optimize their most important asset: their people. By leveraging The Kantata Professional Services Cloud, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.
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Vice President of Partnerships
Brent brings over 15 years of leadership experience in management consulting, strategic delivery, marketing services, and product development to his role at Kantata. As VP of Value Engineering and MD of Marketing Services & Agency Vertical, he specializes in process improvement, business optimization, and key health metrics alignment. Brent collaborates with Kantata partners to refine value drivers, aiding in adoption, mobilization, and success. Previously, he was a client of Kantata and held position at Interpublic Group, Accenture, WPP, and various consulting firms. He frequently speaks at industry forums and co-hosts the Kantata Podcast, “The Professional Services Pursuit.”
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Chief Product Officer
Jared Haleck, Chief Product Officer at Kantata, is a category-creating product leader focused on transforming the professional services industry. He leverages his extensive experience to drive disruptive innovation in the multi-trillion-dollar services industry. Jared began his career in technology and SaaS as the first employee at InsideSales.com, where he led the development of major technologies used by today's digital sales teams, including AI solutions.