Welcome to this edition of The SoDA Report on Human-Centered Design, developed in partnership with UserTesting.

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 Team and Partners

 

The Society of Digital Agencies (SoDA) serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.

  • Head of Production & SoDA Communications Manager

    Lakai serves as SoDA’s Managing Editor and Head of Production for the SoDA Report, the organization’s trend publication featuring compelling research insights, global thought leadership, and award-winning project showcases.

  • SoDA Brand & Production Designer

    Since joining SoDA's Operations team in 2014, Jessica Ongko has been deeply involved with strengthening SoDA’s brand and visual identity while collaborating with agencies around the world to design and create publications, event signage, and both digital and physical assets related to the work of SoDA. Jessica serves as the Production Designer for the SoDA Report.

 

UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers—earlier in the process—helping to reduce guesswork, and bringing experience data to life with human insight.

  • Vice President, Global Partnerships

    Rob Vandenberg is a technology executive with a strong track record of scaling high-growth companies. He has successfully driven revenue growth and positioned new technology in innovative spaces as both a CEO and CRO. Rob is known for building effective teams, establishing loyal customer relationships, and expanding distribution channels. Rob's expertise includes strategic planning, global enterprise sales, channel partnerships, and revenue growth.

  • VP of Product Design

    Jason Giles began his professional career as a designer at Microsoft, where he effectively “grew up” alongside the UX discipline itself. Having actively participated in that evolution, Jason transitioned to design management where he has focused on building teams with great cultures that deliver awesome product experiences.

    As VP of Product Design at UserTesting, Jason now leads a team of designers, writers and researchers across the US, Canada and UK with the mission to enable real human insight and lead a movement for empathy.