Welcome to this special edition of the SoDA Report on The Global Agency Landscape 2022, developed in partnership with Productive.

We are thrilled to introduce this report in a curated series of whitepapers released under the SoDA Report On moniker, designed to conduct deep dives on targeted issues which impact the companies and people who are at the forefront of marketing and digital experiences. 

In partnership with Productive, this edition of the SoDA Report On features the perspectives of agency leaders as they share ways in which stakeholder expectations and behaviors have evolved in a hybrid-remote operating model as well as an outlook for the year ahead.

Authors from Athletics, Column Five, DPDK, Media.Monks, and more share real-life examples of new operating models and best practices as their teams manage and thrive through disruption. Readers will also enjoy comprehensive research – and downloadable slides – that brilliantly illustrate the global agency landscape for 2022.

I’d like to thank the Productive team for their support of SoDA and the SoDA Report series. We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.

Lakai Newman, SoDA Communications Manager + Managing Editor & Head of Production, SoDA Report