Welcome to the SoDA Report, When Change Demands Structure, developed in partnership with our friends at PCI.

We’re proud to add this edition to our impressive library of previous reports which now span 12 years of collective knowledge, research, and deep dives into the trends and issues impacting the future of digital marketing.

In this report, SoDA and PCI come together to closely examine the operational choices agencies are making in an environment evolving quicker than ever before. You will hear from contributing authors, comprised of SoDA members and partners, who have called upon their wide-ranging experiences to share actionable advice and key learnings from their years in the industry.

Whether you are looking to scale, pivot, or enter new markets, complexity compounds faster than revenue, often without obvious warning signs. The articles included within explore the operational inflection points where structure, systems, and decision discipline shift from optional to essential and how agency leaders can recognize and address operational debt before growth exposes it.

As we plan for the last quarter of 2026 and begin to look ahead at what’s to come in the new year, we hope this report helps you answer lingering questions, provides fresh perspectives, and offers the insights you needed.

Lastly, I’d like to thank the PCI team for their support of SoDA as an organization and the continuation of our SoDA Report series.

Happy reading!

Natalie Smith
Communications Manager / Managing Editor & Head of Production, The SoDA Report