Welcome to this special edition of the SoDA Report on The Global Agency Landscape 2022, developed in partnership with Productive.
Research Findings
The Global Agency Landscape Study looks at how well agencies have been navigating the pandemic and how their strategic and operational priorities have shifted in light of new challenges. We dig into financial performance in 2021, the impact of a hybrid-remote working model, the current market for talent, the outlook for 2022 and much more.
Transforming the Work Landscape
The last two years have been eventful for the digital industry, to say the least. Customer expectations evolved and we witnessed a huge digital surge and adaptation. During this time, we also saw more and more organizations move towards a hybrid way of working, marking the start of a transformational shift in the work landscape.
The Future of Work: In Conversation with Athletics
Jameson Proctor, partner at Athletics, and Alexa Aron, Head of People, talk about the future of work, some of the challenges that they’re seeing from the perspective of our agency, and how they’re meeting them head-on.
Empowering Your People
As the Omicron variant closed out 2021, agencies that had begun making their return to the office were challenged once again to re-evaluate the best approach to getting people together again. Some may have even had to close offices that were already beginning to fill as the year went on.
3 Ways Remote Work Has Benefitted Our Agency
Work has changed drastically in the decade we’ve been in business. Pre-pandemic, Silicon Valley gurus and podcast hosts urged us to work faster, smarter, and more effectively by doing everything from microdosing on LSD to choosing our own uniforms. Post-pandemic, organizations have hustled to adapt to remote work, rethink their processes, and cling to their employees in the wake of the Great Resignation.
Leveraging Technology to Increase Agency Efficiency
Digital agencies in 2022 hold a superior yet tricky position.
Team and Partners
The Society of Digital Agencies (SoDA) serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.
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Head of Production & SoDA Communications Manager
Lakai serves as SoDA’s Managing Editor and Head of Production for the SoDA Report, the organization’s trend publication featuring compelling research insights, global thought leadership, and award-winning project showcases.
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SoDA Brand & Production Designer
Since joining SoDA's Operations team in 2014, Jessica Ongko has been deeply involved with strengthening SoDA’s brand and visual identity while collaborating with agencies around the world to design and create publications, event signage, and both digital and physical assets related to the work of SoDA. Jessica serves as the Production Designer for the SoDA Report.
Productive is an end-to-end tool for agency management. Run your sales, budgeting, resource planning, project management, reporting and billing in one platform. To learn more, visit their website.
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Senior Business Development Representative
Gabrijela has dedicated the past four years of her career working closely with agency leaders across the globe, consulting them on ways to manage their business in a more profitable and efficient way. Fluent in six languages with a Master's degree in Management, Gabrijela has close to a decade of experience in establishing and nourishing partnerships and business development.